Tourism is a vital part of Wisconsin's economy, drawing visitors to its diverse landscapes and cultural institutions.
* **Wisconsin Dells:** Known as the "Waterpark Capital of the World," the Dells offer massive indoor and outdoor water resorts alongside natural sandstone formations. * **Museums and Architecture:** The Milwaukee Art Museum, famous for its Santiago Calatrava-designed Quadracci Pavilion, is a major landmark. Frank Lloyd Wright’s estate, Taliesin, in Spring Green, and the eccentric, sprawling House on the Rock are premier architectural and novelty attractions. * **Sports Tourism:** Lambeau Field in Green Bay is a pilgrimage site for football fans, offering stadium tours and the Green Bay Packers Hall of Fame. * **Heritage:** The state boasts numerous historical sites, including Old World Wisconsin (an open-air museum detailing immigrant farm life) and the Harley-Davidson Museum in Milwaukee.