Tourism in Auburn is heavily intertwined with the university's history, traditions, and beautiful campus architecture. The city is affectionately known as "The Loveliest Village on the Plains."
* **Toomer's Corner:** The historic intersection of the city and the university, famous for the tradition of rolling the oak trees with toilet paper after a major sports victory. * **Samford Hall:** With its iconic clock tower, this is the most photographed landmark on the Auburn University campus. * **Jule Collins Smith Museum of Fine Art:** A premier regional art museum featuring beautiful grounds, a lake, and a collection spanning traditional to contemporary art. * **Auburn University Southeastern Raptor Center:** Offers visitors the chance to see eagles, hawks, and falcons up close, particularly during their "Football, Fans, and Feathers" educational shows.