Industries

* **Agriculture & Processing:** Processing and trading of rubber (latex and smoked sheets), spices, and coconut products. * **Retail & Commerce:** The primary shopping hub for the Idukki district, featuring jewelry, textiles, and automobiles. * **Healthcare:** A rapidly growing medical sector with several multi-specialty hospitals serving the high ranges. * **Tourism:** Eco-tourism, farm tourism, and hospitality, acting as a base camp for visitors heading to Munnar and Thekkady. * **Real Estate & Construction:** Fueled by NRI investments, focusing on commercial complexes and luxury villas.