Industries

- **Agriculture & Cash Crops**: The cultivation, tapping, and initial processing of natural rubber is the largest local industry. - **Retail and Trade**: Local towns like Pala and Erattupetta serve as bustling commercial hubs for surrounding villages. - **Education Services**: A high concentration of schools, colleges, and competitive exam coaching centers (such as the famous Brilliant Study Center) drives significant economic activity. - **Tourism**: Increasing interest in rural farm stays, river tourism, and pilgrimage tourism (e.g., St. Alphonsa's shrine in Bharananganam). - **Healthcare**: High-quality private hospitals and clinics catering to a health-conscious and financially capable population.